Hitachi Data Systems Unveils Strong New Suite of Storage Solutions for Customers in Medium-Sized Enterprises

Released on = December 20, 2006, 12:39 am

Press Release Author = Sonali P S

Industry = Software

Press Release Summary = Hitachi Data Systems Corporation, provider of Application
Optimized StorageT solutions and a wholly owned subsidiary of Hitachi, Ltd. (NYSE:
HIT), today launched a suite of new solutions designed to address the growing
storage requirements of medium-sized companies around the world. Continuing on the
company's laser focus to bring leading enterprise capabilities to a broader set of
customers, Hitachi's powerful suite of solutions delivers enterprise-grade data
protection, storage consolidation, and improved management of Microsoft Windows and
SQL Server environments at a mid-market price. Here are the broad range of
solutions made available by Hitachi Data Systems today:





Press Release Body = Hitachi Data Systems Unveils Strong New Suite of Storage
Solutions for Customers in Medium-Sized Enterprises


Hitachi Enables Medium-Sized Companies to Better Manage Growth, Back-up and
Recovery, and Compliance with Enterprise-Class Functionality at a Mid-Market Price


Bangalore, December 20th, 2006 - Hitachi Data Systems Corporation, provider of
Application Optimized StorageT solutions and a wholly owned subsidiary of Hitachi,
Ltd. (NYSE: HIT), today launched a suite of new solutions designed to address the
growing storage requirements of medium-sized companies around the world. Continuing
on the company's laser focus to bring leading enterprise capabilities to a broader
set of customers, Hitachi's powerful suite of solutions delivers enterprise-grade
data protection, storage consolidation, and improved management of Microsoft Windows
and SQL Server environments at a mid-market price. Here are the broad range of
solutions made available by Hitachi Data Systems today:

Microsoft-Based Solutions

Many mid-sized companies that depend on the Microsoft platform for mission-critical
applications are faced with challenges such as managing availability, scaling
quickly to keep pace with growth, meeting tight backup windows, ensuring that
Microsoft applications co-exist reliably with other software platforms, and
protecting critical systems from attacks on privacy, security and integrity.
Hitachi Solutions for Microsoft Environments provide fully integrated,
high-performance methods to quickly lower the costs of managing Microsoft Exchange
and SQL Server environments.

Data Protection and Disaster Recovery Solutions

Business continuity, regulatory compliance and data recovery can be expensive and
resource-intensive requirements for mid-sized organizations today. Hitachi
Solutions for Data Protection and Disaster Recovery, which are easy to install and
manage on a limited budget, can simplify administration of sophisticated
cross-platform data protection strategies and significantly reduce overall
administrative time to ensure lower total cost of ownership.

Simplification and Consolidation Solutions

Exponential data growth in mid-sized organizations often leads to unwieldy
proliferation of servers, operating systems, and storage solutions requiring
multiple management tools and interfaces. Storage administrators are faced with
challenges such as hard-to-manage "islands" of underutilized equipment, poor backup
and restore performance, excessive staffing requirements and both scheduled and
unscheduled downtime. Hitachi's Solutions for Storage Consolidation simplify and
centralize data storage, providing easy, cost-effective ways to deploy, maintain and
scale storage configurations to accommodate increasingly complex business needs.

Today, many mid-sized companies are facing the same challenges as large
enterprises-complex environments, high people costs due to fragmented management
tools, valuable data that is poorly protected, growth that is difficult to
accommodate, less than optimal application performance, and solutions that are
expensive and difficult to implement. With Hitachi's new suite of storage solutions,
mid-sized companies can eliminate the complexity in storage infrastructure
deployment; protect against and recover quickly from application data corruption;
minimize application downtime; and eliminate unreliable data backup procedures.

These new solutions are targeted specifically to make it easier for our channel
partners to support the needs of our fastest growing customers in the medium-sized
enterprises.

"In the face of growing global competition and regulatory compliance, managing IT
infrastructure and protecting critical business applications has become a tremendous
challenge for most organizations, especially for resource constrained mid-sized
companies," said Karen Sigman, vice president, Global Channels, Hitachi Data
Systems. "Hitachi's new solutions for the mid-market enable customers to deploy
enterprise-class capabilities to easily and cost effectively consolidate their
storage, simplify their infrastructures and protect their data assets-so they can
focus more on their core business operations and less on storage."

\"Hitachi Data Systems\' new suite of solutions provides great benefits to the
partners as well as the customers they are serving,\" said Janet Waxman, vice
president, Hardware Channels Research, IDC Research. \"All data is critical and
customers are not willing to let go, or in some cases not allowed to let go of any
of it, therefore the partner opportunity to bring simplification to data management
for customers in the mid-market is a tremendous growth opportunity for these
partners. This allows the partner to leverage Hitachi\'s offering as a tool from
which the partner can add services for a completely integrated solution.\"


"Hitachi has made significant strides in simplifying IT infrastructure for the
mid-market," said John Costello, vice president, Segment Marketing, Gateway. "We
are excited to add Hitachi's new software suite into the portfolio of solutions we
build for our customers. This new technology allows us to extend the value that the
Hitachi-Gateway alliance delivers to the mid-market."

The new Hitachi Data Systems Mid-Market Solutions for Storage Consolidation, Data
Protection and Disaster Recovery and Microsoft Environments are available today.


For more information on Hitachi Data Systems solutions for the mid-market, visit
http://www.hds.com/solutions/.


About Hitachi Data Systems

Hitachi Data Systems leverages global R&D resources to develop storage solutions
built on industry-leading technology with the performance, availability and
scalability to maximize customers\' ROI and minimize their risk. By focusing on the
customer\'s perspective as we apply the best hardware, software, and services from
Hitachi and our partners, we uniquely satisfy our customers\' business needs. With
approximately 3,200 employees, Hitachi Data Systems conducts business through direct
and indirect channels in the public, government and private sectors in over 170
countries and regions. Its customers include more than 50 percent of Fortune 100
companies. For more information, please visit our Web site at http://www.hds.com.

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading
global electronics company with approximately 356,000 employees worldwide. Fiscal
2005 (ended March 31, 2006) consolidated sales totaled 9,464 billion yen ($80.9
billion). The company offers a wide range of systems, products and services in
market sectors including information systems, electronic devices, power and
industrial systems, consumer products, materials and financial services. For more
information on Hitachi, please visit the company\'s website at
http://www.hitachi.com.

###

© 2006, Hitachi Data Systems Corporation. Hitachi Data Systems is registered with
the U.S. Patent and Trademark Office as a trademark and service mark of Hitachi,
Ltd. TagmaStore is a trademark of Hitachi Data Systems Corporation. All other trade
names, trademarks, and service marks used herein are the rightful property of their
respective owners.

For further information, please contact:
Sonali P. S.
Mutual PR
Mobile : 9844489854
website: http://www.mutualpr.com/



Web Site = http://www.mutualpr.com

Contact Details = Sonali P. S.
Mutual PR
Mobile : 9844489854
website: http://www.mutualpr.com/

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